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Unlocking PADU's Potential: A Web Redesign to Rebuild Trust

Unlocking PADU's Potential: A Web Redesign to Rebuild Trust

Overview

Overview

Think of PADU as Malaysia's new central filing cabinet for household stuff. Launched earlier this year, it stores info on folks like you - income, address, family members, education, even what government help you might be getting.

Think of PADU as Malaysia's new central filing cabinet for household stuff. Launched earlier this year, it stores info on folks like you - income, address, family members, education, even what government help you might be getting.

Think of PADU as Malaysia's new central filing cabinet for household stuff. Launched earlier this year, it stores info on folks like you - income, address, family members, education, even what government help you might be getting.

My contribution

My contribution

User research
Web design
Content Writing

User research
Web design
Content Writing

Client

Personal Project

Personal Project

Year

Year

2024

2024

Process

Process

Challenges

PADU, a centralised database for Malaysian citizens, aims to streamline access to government benefits. However, public awareness and trust remain low. Users are concerned about data privacy, website legitimacy, and the sheer volume of information collected.


The Goals

Revamp the PADU website to increase user awareness and trust. This will involve not only a visual refresh but also a strategic approach to addressing user concerns about data security and website legitimacy.

Addressing the Concerns

The redesigned website will prioritize transparency. Clear and concise information about data security measures will be readily available. This could include explanations of encryption protocols, data storage practices, and user access controls. Additionally, prominent displays of government seals and affiliations will enhance the website's legitimacy.

Challenges

PADU, a centralised database for Malaysian citizens, aims to streamline access to government benefits. However, public awareness and trust remain low. Users are concerned about data privacy, website legitimacy, and the sheer volume of information collected.


The Goals

Revamp the PADU website to increase user awareness and trust. This will involve not only a visual refresh but also a strategic approach to addressing user concerns about data security and website legitimacy.

Addressing the Concerns

The redesigned website will prioritize transparency. Clear and concise information about data security measures will be readily available. This could include explanations of encryption protocols, data storage practices, and user access controls. Additionally, prominent displays of government seals and affiliations will enhance the website's legitimacy.

Challenges

PADU, a centralised database for Malaysian citizens, aims to streamline access to government benefits. However, public awareness and trust remain low. Users are concerned about data privacy, website legitimacy, and the sheer volume of information collected.


The Goals

Revamp the PADU website to increase user awareness and trust. This will involve not only a visual refresh but also a strategic approach to addressing user concerns about data security and website legitimacy.

Addressing the Concerns

The redesigned website will prioritize transparency. Clear and concise information about data security measures will be readily available. This could include explanations of encryption protocols, data storage practices, and user access controls. Additionally, prominent displays of government seals and affiliations will enhance the website's legitimacy.

PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign
PADU Redesign

Outcome

Outcome

Building Trust Through Design

How do we make people understand what PADU is instantly?
Optimise the heading and subheading to indicate the page's primary topic to visitors. Consider a Multilingual Approach. Simple, easy-to-understand language will explain the benefits of PADU registration. Visualizations can further enhance understanding.

How do we make people trust PADU?
The new website moves away from a cold, bureaucratic aesthetic. A warm and inviting design will be implemented to make users feel comfortable navigating the platform. This could involve using a friendly color palette, clear and easy-to-read fonts, and visuals that depict happy Malaysians. Content will play a crucial role in building trust. The website will offer clear explanations of the benefits of registering with PADU, emphasizing how it simplifies access to various government programs.

How do we let the citizens know the benefits of registering PADU?
Focus on clear communication. Many are hesitant due to lack of awareness. Emphasize how PADU can lead to receiving government aid and financial assistance they might be eligible for.

How do we provide valuable content that users want to see and Google wants to rank?
FAQ on home page. Identify relevant keywords people might use to search for PADU information. Break down information into clear sections.

By combining a user-friendly design, transparent data practices, and informative content, the redesigned PADU website can become a trusted resource for Malaysians seeking government assistance. This, in turn, can lead to increased user registration and ultimately fulfill PADU's objective of delivering targeted aid to those who need it most.

Building Trust Through Design

How do we make people understand what PADU is instantly?
Optimise the heading and subheading to indicate the page's primary topic to visitors. Consider a Multilingual Approach. Simple, easy-to-understand language will explain the benefits of PADU registration. Visualizations can further enhance understanding.

How do we make people trust PADU?
The new website moves away from a cold, bureaucratic aesthetic. A warm and inviting design will be implemented to make users feel comfortable navigating the platform. This could involve using a friendly color palette, clear and easy-to-read fonts, and visuals that depict happy Malaysians. Content will play a crucial role in building trust. The website will offer clear explanations of the benefits of registering with PADU, emphasizing how it simplifies access to various government programs.

How do we let the citizens know the benefits of registering PADU?
Focus on clear communication. Many are hesitant due to lack of awareness. Emphasize how PADU can lead to receiving government aid and financial assistance they might be eligible for.

How do we provide valuable content that users want to see and Google wants to rank?
FAQ on home page. Identify relevant keywords people might use to search for PADU information. Break down information into clear sections.

By combining a user-friendly design, transparent data practices, and informative content, the redesigned PADU website can become a trusted resource for Malaysians seeking government assistance. This, in turn, can lead to increased user registration and ultimately fulfill PADU's objective of delivering targeted aid to those who need it most.

Building Trust Through Design

How do we make people understand what PADU is instantly?
Optimise the heading and subheading to indicate the page's primary topic to visitors. Consider a Multilingual Approach. Simple, easy-to-understand language will explain the benefits of PADU registration. Visualizations can further enhance understanding.

How do we make people trust PADU?
The new website moves away from a cold, bureaucratic aesthetic. A warm and inviting design will be implemented to make users feel comfortable navigating the platform. This could involve using a friendly color palette, clear and easy-to-read fonts, and visuals that depict happy Malaysians. Content will play a crucial role in building trust. The website will offer clear explanations of the benefits of registering with PADU, emphasizing how it simplifies access to various government programs.

How do we let the citizens know the benefits of registering PADU?
Focus on clear communication. Many are hesitant due to lack of awareness. Emphasize how PADU can lead to receiving government aid and financial assistance they might be eligible for.

How do we provide valuable content that users want to see and Google wants to rank?
FAQ on home page. Identify relevant keywords people might use to search for PADU information. Break down information into clear sections.

By combining a user-friendly design, transparent data practices, and informative content, the redesigned PADU website can become a trusted resource for Malaysians seeking government assistance. This, in turn, can lead to increased user registration and ultimately fulfill PADU's objective of delivering targeted aid to those who need it most.

© Edd Zain 2024

© Edd Zain 2024

© Edd Zain 2024